May 30, 2022 - Started
June 4, 2022 - Begin deep dive into referral program design and math
June 5, 2022 - Begin deep dive into designing a paid member community
June 10, 2022 - Iterate on plans with marketing/growth advisor
July 3, 2022 - Solidify full vision for referral program
July 17, 2022 - Solidify full vision for paid member community
September 4, 2022 - Finished a couple months of work setting up all the operational details. There's no way this growth plan can succeed while I have another full-time job unless I lean heavily on automations and now there are at least a dozen that are built and tested. Airtable, Webflow, Circle, Mailchimp, GrowSurf, Height, Stripe, and a whole lot of Zapier.
October 10, 2022 - OK the plan is ready. Let's see if it works!
December 22, 2022 - Seems like the referral program won't really work well until we have more momentum and it feels like it's real. Next experiment
will involve social media content.